Matis's selection strategy

Matis invites you to invest in works by major artists of the 20th century, through exclusive club deals. Find here Matis's detailed investment thesis, and find out how the works offered for investment are selected, how investments through Matis are structured and what our marketing strategy is.

Why invest with Matis?

Matis identifies the strong trends in the art market and proposes to invest in the works of major artists of the 20th century (Andy Warhol, Yves Klein, Pierre Soulages, Yayoi Kusama...). Demanding selection criteria such as the place occupied by the artist in the history of art, the depth of the market and the potential for added value (not guaranteed) determine the choice of works. The emblematic artists of the history of art in which we propose to invest, stand the test of time. Their works available on the market are dwindling and their demand is increasing, creating a scarcity effect.

Through a profound knowledge of the contemporary art market and its works, our team knows how to quickly assess the maximum price at which it is good to buy a work and can thus deal with a very broad dealflow. Our methodology is based on public prices, non-public information related to our relationships with the main galleries as well as “market noise” and trend analyses. This expertise allows us to source works low enough to then entrust them to art market professionals (galleries) who know the interested collectors best.

How does Matis select the works offered for investment?

Matis favors institutional and international artists working in series. Similar and/or identical works are therefore offered by Matis with necessarily different investment conditions for investors, depending on the negotiation possible at the time of purchase.

The status of the artist is defined, among other things, by the degree of notoriety of the institutions in which the artist's works are exhibited, the number of monographic exhibitions dedicated to him, the degree of notoriety of the galleries representing him, the involvement of the artist in the history of art (example: founder of an artistic movement).

Matis also studies the status of the targeted work through several criteria: the seriality of the work, the date of creation, the technique and materials used, the visual impact of the work and its dimensions. Artists produce essentially by series, thus offering works with comparable or even identical elements such as Studies by Simon Hantaï created between 1968 and 1971 or the series of Flowers by Andy Warhol comprising 357 canvases of the same motif produced between 1964 and 1965.

By studying the comparatives of similar or identical works (edition/multiple), Matis establishes a market price for these works making it possible to precisely know the maximum acquisition amount at which to position oneself in order to have the greatest chances of making a capital gain from the sale (not guaranteed).

Although several similar or even identical works are offered on the market, Matis is strongly positioned on all of these works if they meet the specifications previously established.

How are Matis club deals structured?

A club deal is a collective financing method where several private investors raise funds in order to finance a project. It can be an operation in the capital of an unlisted, real estate or even artistic company. Applied to art, the club deal, also called project company, is specific to a given work/project, and is based on a dedicated legal structure. In the case of Matis, the instruments for investing are bonds convertible into shares.

Following the sale of the work, a non-conversion bonus of the bonds makes it possible to raise the capital gain from the sale of the work (not guaranteed) to investors (minus fees and taxes), by limiting the fiscal impact of this capital gain.

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Matis is paid in the following way:

• 5% Commission for providing the service of receiving and transmitting orders
• 5% Commission for providing the placement service

The issue amount of each club deal includes the auction price of the work at the auction house or the purchase price of the entire work, as well as the following costs: taxes and duties related to the work, transport and enhancement of the work, costs of structuring and advising on the valuation of the work.

Matis is paid in the event of a capital gain made on a club deal, up to 20% of the amount of this capital gain.

What is Matis's marketing strategy?

From the moment the works are sourced, the investment team works with the main international galleries to resell through them. Once the work is purchased, it is entrusted to a network of galleries specializing in the artist concerned, capable of putting it back in front of the right collector, at its market value. Matis works particularly with its gallery partners during strong market activities, such as major international fairs (Art Basel, Frieze, TEFAF...) or even international monographic exhibitions. This international network makes it possible to target various continents and to adjust our sales strategy according to the economic conditions of the local markets.

Once the work is sold, within a maximum target horizon of 5 years, investors recover their investment as well as the capital gain realized on the sale (not guaranteed). The average resale times are similar to the sales times of the art dealers (galleries) to whom the works are entrusted, namely 2 years on average for the investment team's track record.